You’ve probably heard the travel hack: search for flights in incognito mode. But even in 2025, it’s more than just internet folklore—it still holds weight. Airlines and travel websites often use dynamic pricing algorithms that can change fares based on browsing behavior, cookies, and demand. Using incognito mode, or private browsing, can help you avoid artificial price hikes triggered by repeated searches.
Travel tech experts have studied this phenomenon for years. While some companies deny price manipulation, anecdotal evidence and A/B testing suggest otherwise. Searching for the same flight multiple times in regular browsing mode can result in gradually increasing prices, a tactic known as “price anchoring.” Using incognito mode prevents your browser from storing cookies or tracking history, making you appear as a new visitor each time.
To maximize this hack, combine incognito browsing with clearing your cookies and checking prices across multiple devices or VPN locations. It’s a simple step, but when flights fluctuate by hundreds of dollars, it can make a big difference. In a world where travel costs are rising, knowing how to outsmart algorithms gives savvy travelers a crucial edge.
